|
|
Brasher's Sale Lake Auto Auction serves major
markets throughout the West, offering a full range of remarketing services including reconditioning, inspections, transportation, inventory financing, and wholesale
automotive, salvage, specialty, and Internet auctions. Salt Lake Auto Auction remarkets vehicles for wholesale consignors including dealers, manufacturers, rental
car companies, banks, finance and leasing institutions. Salt Lake Auto Auction's customer base draws from Utah, Idaho, Nevada, Colorado, California, Washington,
Oregon, Montana, and Canada.
Salt Lake Auto Auction is one of the oldest auctions in the West, holding its first auction over 56 years ago in 1949. The Salt Lake Auto Auction was one of the
first to offer dealer floor planning, which Frank introduced in the 1950s. Full reconditioning was offered in the 1950s and transport service by an auction-owned
fleet began in the 1960s. Frank also recognized the significance of the fleet and lease business and began selling cars for ARI in the 1950s. Salt Lake Auto Auction
was also among the first auctions in the country to host sales for Ford, General Motors, and Chrysler in the 1960s.
Recent times have seen the construction of an additional reconditioning facility that will increase both productivity and quality. Wireless access has been added to
facilitate the electronic condition report system. The auction has also introduced an online auction system that reaches dealers all over the nation. Today,
the auction has grown to encompass 70 acres and has 12 sale lanes.
The auction is currently owned and operated by Frank and Esther Brasher's oldest son Jay, grandsons Rob, Jeff and Doug, and grandsons-in-law Don Rowley and Ty
Brewer. Frank and Esther's son-in-law Bob Nydegger handles the computer programming, and grandsons-in-law Justin Booth and John McPhie oversee Human Resources and
Financing respectively.
Salt Lake Auto Auction's fleet, lease and bank business grows bigger every year as the market in the West continues to expand. Moreover, Brasher's commitment to
dealer consignment and service has not changed since the auction first opened its doors more than 56 years ago.
|