Dealers "Strike it Rich" at Brasher's Northwest and Cascade Auto Auctions 

The Gold Rush of '49 may be alive only in the history books, but auto dealers headed for Oregon in May and June in the hopes of striking it rich at Brasher's Northwest and Cascade Auto Auctions. Launching a joint promotion on May 28, the two auctions offered dealers a Gold Rush Scratch Ticket for every vehicle bought between May 28 and June 19. Qualifying tickets were entered into the grand prize drawing on June 19 for a $5,000 Visa Gold Card.

"This promotion was a real crowd-pleaser at both the auctions," said Cascade Sales Manager Rob Wassom. "It brought more buyers and more sellers into the lanes over the four-week period and encouraged many dealers to buy at both auctions in the same week. As a matter of fact, we distributed more than 5,000 of the scratch cards during the promotion, which far outreached our original estimates." 

Brasher's Northwest Auto Auction in Eugene, OR holds a sale every Wednesday at 9:30 am. Brasher's Cascade Auto Auction in Portland holds its weekly sale on Thursdays at 9 am. The sister auctions are within 2-1/2 hours of each other via Interstate 5. 

Wassom explained that some of the scratch tickets resulted in immediate prizes for the holders; others qualified dealers for the grand prize drawing. Immediate prizes include auction fee credits, hats, gift cards, free auction meals, discounted recon services, and extended floats for qualified dealers.

"One of our dealers definitely struck gold at the end of the promotion," said Wassom. "Johnny Ephrem of JB Motors left the auction on the 19th with a Visa Gold Card worth $5,000!"

Johnny Ephrem of JB Motors Strikes Gold at Brasher's Auctions in Oregon.
His winning ticket earned him a $5,000 Visa Gold Card.

Brasher's Cascade and Northwest Auto auctions are among the six facilities owned by the Brasher family. Both are members of the ServNet Auction Group and participate in AuctionPipeline, where customers may view detailed condition reports, receive market report information and participate in online sales. For more information, go to www.brashers.com.

Return to ServNet Newsletter