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Chattanooga Auto Auction Takes
Marketing Message on the Road
CHATTANOOGA
,
Tennessee
-- What best
catches an auto dealer’s eye?
A print ad? An e-mail message? A fax? A billboard?
What about a brand new vehicle on the road, pulled up in
front of the dealership, or parked at a convention hotel?
Chattanooga Auto Auction has developed a new and unique way
to deliver the message, partnering with Honda Remarketing and the
Tennessee Independent Automobile Dealers Association (TNIADA) to
sponsor a vehicle that goes everywhere business takes the directors
of TNIADA.
TNIADA recently purchased a company mini-van, driven by Executive
Director Darryl Noble and Membership/Marketing Director Lisa Noble.
What makes the van especially striking is that it is covered in
advertisements. Prominently positioned are Chattanooga Auto
Auction’s and Honda Remarketing’s logo, with a banner carrying
reference to the Honda open sale at the auction and the auction’s
website.
Cars and ads are a natural fit, according to Mike Linn, NIADA
executive vice president and CEO.
“I think this is a brilliant idea,” said Linn.
“It’s just like NASCAR!”
Darryl Noble and Robert Sullivan TNIADA's Ad Van that carries
Chattanooga Auto Auction's marketing message to dealers all over the
state of Tennessee.
Erik Smith, marketing manager for Chattanooga Auto Auction reports
that the idea for the Ad-Van came about as the auction’s ownership
and management examined ways to expand dealer participation in the
southeast region.
“We determined that strengthening our partnership with TNIADA was
a vital element in our efforts to work with independent and
franchise dealers alike,” said Smith.
“The Ad-Van accomplished a number of objectives at once:
supporting our dealer customers through the association, expanding
the awareness of our auction to dealers in our region, and promoting
the Honda Finance sale at Chattanooga Auto Auction throughout the
state in an unusual and eye-catching way.”
The traveling marketing piece is seen all over
Tennessee
, as it travels to dealerships, other auctions, even the national
conference in
Nashville
.
“Our members appreciate the fact that that Chattanooga Auto
Auction and Honda Remarketing are supporting the association in this
way,” said Darryl Noble. “We travel all across the state on
TNIADA business, and everywhere we go, people comment on the van.
The van brings a great deal of recognition to the association, to
Chattanooga Auction and to Honda Remarketing.”
Chattanooga Auto Auction holds a Honda Finance sale every other
Tuesday at 10 am.
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