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Buying/Selling
Incentives & Donations to Charity Mark Promotion
Chattanooga
Auto Auction Celebrates
Derby
Days
As the anticipation mounts for this
year’s Run for the Roses at Churchill Downs on May 3, Chattanooga
Auto Auction celebrated with its own month-long “Derby Days”
promotion. Running March 4
through April 8, the event included all dealers buying or selling at
the auction throughout the duration of the promotion and culminated
in a grand prize trip for two to the Kentucky Derby.
“It’s
hard to resist the excitement that surrounds the Kentucky Derby in
our part of the world,” said Chattanooga Auto Auction’s
Marketing Manager Erik Smith. “It
seems that everyone has a favorite horse, and conversations
inevitably turn to trainers, jockeys, odds and colors.
We thought we’d add some excitement to our Spring sales
with a
Derby
event of our own!”
Smith
explained that every dealer buying or selling at the auction was
entered into a drawing held at the end of the sale day.
Six names were drawn, and those dealers participated in a
race using dice to determine the winner.
The winning dealer received $500 and was also entered into
the “Grand Champions Race” which took place on April 8th.
A total of six winning dealers qualified for the Grand
Champions Race, with the winner of that event receiving the trip to
the Kentucky Derby, accompanied by auction owners Bob and Tammy
Sullivan.
“We’re
really looking forward to making the trip to the Kentucky Derby in
May,” said Bob Sullivan. “We’ve
arranged accommodations at the Executive Inn in Downtown Louisville,
and we’ll watch ‘the most exciting two minutes in sports’ from
box seats in the grandstand at Churchill Downs.
It will be a great day of watching the pageantry and
experiencing the excitement of the Kentucky Derby!”
According
to Smith, weekly 50/50 drawings also took place at
Chattanooga’s Derby Days promotion. Dealers
purchased tickets and the owner of the winning ticket won 50% of the
money received from that day’s ticket purchases. The auction then
replenished that 50% and donated the total amount to Ronald McDonald
House Charities.
“We’re
very pleased to make a donation of $1,000 to Ronald McDonald House
Charities as a result of our Derby Days promotion,” said Tammy
Sullivan. “Bob and I
join with our auction staff in applauding the great work they do in
our community.”
Strategically
located in the heart of the major metropolitan areas of
Atlanta, Birmingham, Knoxville, and Nashville, Chattanooga Auto Auction offers a diverse consignment portfolio
including off-lease, program vehicles, repossessions, government and
dealer vehicles at its Tuesday sale events.
Established in 1996, Chattanooga Auto Auction’s modern
faciities include eight sale lanes, an on-site restaurant, a test
track, complete reconditioning facilities, dealer lounge areas,
office areas and secure storage lots capable of storing up to 3,000
vehicles. Chattanooga Auto Auction is member of ServNet, a premier group of
independent auto auctions from across the
United States
.
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