DAA Northwest Brings Southern Rock & Roll to Pacific Northwest
Northwest's April 20th NASCAR Days sale began with a
highly-anticipated announcement: Lynyrd Skynyrd will take the DAA
stage during the auction's 22nd Annual Rock & Roll Sale.
host promotions every month, but the Rock & Roll Sale is
definitely our signature event," says Bob McConkey, president
of the McConkey Auction Group. "Each year, we put a lot of
thought into bringing in a headliner that will be a great fit with
our customers. Judging from the smiles on faces in our lanes last
Thursday, Lynyrd Skynyrd fits the bill," he adds.
Northwest began the Rock & Roll tradition with Jerry Lee Lewis
as a means of commemorating the move to a new facility in July of
1992. Customers immediately began asking McConkey, "Who are you
going to have next year?" It was clear the Rock & Roll Sale
needed to be an annual event. Since then, DAA Northwest has hosted
Chuck Berry, Heart, The Doobie Brothers, Pat Benatar, Chicago and
numerous other international headliners.
McConkey, "This event gives us all a chance to gather together
to celebrate the things we love - cars, friends, and rock &
a catalog of over 60 albums, sales beyond 30 million worldwide and
their beloved classic American rock anthem Sweet Home Alabama
having sold over two million ringtones, Rock & Roll Hall of
Famers Lynyrd Skynyrd remain a cultural icon that appeals to
with over 5,000 cars, trucks and bikes, the band will be featured
during DAA's July 19th and 20th Rock & Roll Sale. Together with
KCI Kansas City and DAA Seattle, DAA Northwest is a member of the
McConkey Auction Group. All three locations are ServNet auctions,
powered by Auction Edge.
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