'08 Rock & Roll Sale Headliner Announced
DAA Northwest Attracts National Attention with Awards, 
New Accounts, Full Promo Schedule

DAA Northwest continues to capture the attention of auction buyers and sellers throughout the country as it adds awards to its trophy case, brings in new institutional consignors and creates excitement with innovative promotions.

DAA Northwest was recently honored by Bank of America as its 2007 Auction of the Year for the Western Region.  The announcement was made in March at the Conference of Auto Remarketing Las Vegas.  DAA Northwest is one of 24 auctions which handles vehicles for Bank of America nationwide, and one of only nine named Auction of the Year by the remarketer.

"The nine auctions we've chosen as our 2007 Auctions of the Year represent the very highest levels of achievement in aiding our remarketing efforts during 2007," remarketing executive Steve Piccinati commented. "They were the best at the combination of asset value earned, consistently superior customer service, operational excellence and Internet sales effectiveness," he added.

Bank of America’s was the second award the auction has received from a national consignor for superior performance in 2007.  DAA Northwest was recently named the 2007 Black Book Recovery Leader in the Western Region by HSBC. DAA has also topped the remarketing charts for Harley-Davison Financial Services, earning a #1 national retention ranking for the fourth quarter of 2007.

Bob McConkey, DAA’s president, reports that buyers are finding a number of new national consignors at DAA Northwest’s eight-lane facility in Spokane, Washington.  GMAC and AmeriCredit were added to the auction’s sale line-up at the beginning of year, and Hyundai Financial will soon hold its inaugural sale at DAA Northwest.

“We are committed to delivering ‘performance that counts’ at DAA Northwest,” said McConkey.  “To meet that goal, we have to provide a level of service that brings buyers and sellers back to the lane week after week, an effort that requires unceasing attention to detail on the part of every department and every member of the auction staff.”

 An innovative promotional schedule also lends excitement and interest to sale day at DAA Northwest. A number of events throughout the year, which bring music, NASCAR racing, collector cars, even barbecued moose to the auction, provide motivation for attendance as well as incentives for buying and selling activity.

DAA Northwest’s biggest promotion of the year is its annual Rock & Roll Sale, a two event held every July.  DAA general manager and senior vice president, Greg Mahugh has just announced its headline act for the 2008 Rock & Roll Sale. On Wednesday evening, July 16th, Jakob Dylan and The Wallflowers will take the DAA Stage and perform for over 4,000 customers and their guests. The Wallflowers follow a long line of internationally acclaimed acts at DAA, including The Doobie Brothers, STYX, Huey Lewis and The News and Bad Company, to name a few.

This summer’s concert and party will come on the heels of a 1,000-unit offering that includes several key national accounts. Ford Motor Company will begin the auction Wednesday with a closed factory sale. Thursday morning, customers will return to DAA for 3,500 units running through ten lanes. The sale will conclude with fifty thousand dollars in prizes. 

Industry veterans Bob McConkey, Jr. and Greg Mahugh founded DAA Northwest in 1992. Since its inception, the auction has become the Pacific Northwest ’s premier vehicle remarketing operation, offering a full range of services including reconditioning, inspections, wholesale automotive, motorsport, RV and Internet auctions. The DAA campus sits on 90 acres and is a member of the National Auto Auction Association, the AuctionPipeline and the ServNet Auction Group.  

Return to ServNet E-Newsletter.