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ServNet Auctions Recognized by
General Motors
Several ServNet auctions were singled out for
special recognition by General Motors at the auction group’s annual
business meeting with GM in May.
Receiving GM’s 2006 Operational Excellence Award was Tri-State
Auto Auction ( West Fargo , ND ). Tri-State
Auto Auction, one of 41 GM Sponsored Auctions nationwide, sold more than
9,000 GM used vehicles at GM factory and GMAC open auctions in 2006.
The auction joined the GM Sponsored program in 2001, and in 2003
was named the GM Auction of the Year.
In addition to the Operational Excellence Award, Tri-State Auto
Auction received the 2006 Overall Achievement Award for GM FrontLine Ready
and GM Sponsored Plus (for best combined volume and penetration
percentage). GM also presented
Tri-State with the 2006 Inventory Management Award, as the best ServNet
auction to report GM inventory as well as being consistent in making the
vehicles eligible for sale.
“We have numerous benchmarks which reflect General Motors’ and
the auction’s success, and the Operational Excellence Award, presented
for the first time this year, is designed to recognize GM Sponsored
Auctions that perform consistently well in a variety of measurements,”
said Dan Kennedy, National Sales Manager, GM Remarketing. “These metrics include penetration and preparation of GM
FrontLine Ready and GM Sponsored Plus vehicles, the number of attending
and purchasing GM dealers, vehicle throughput and the level of online
purchases.”
“Since becoming a GM Sponsored Auction six years ago, Tri-State
Auto Auction has consistently provided a high level of customer service
and a quality product for GM dealers,” noted Kennedy.
In addition to the 2006 performance ranking, three other ServNet
auctions were singled out by GM for performance in key areas. State Line
Auto Auction in Waverly, NY received GM’s Operational Excellence Award
for the first quarter of 2007. Based
on performance metrics in operations, the award recognized State Line as
the top performing auction in its region.
Columbus Fair Auto Auction in Columbus , OH was recognized for
Overall Achievement in March of 2007, an award provided to a single
auction for overall achievement in the market. Factors include attracting dealers to the site, vehicle
preparation, and GM FrontLine Ready and GM Sponsored Plus program
performance.
Southern Auto Auction in East Windsor , CT , received GM’s
Marketing and Creativity Award for its “Swedish Success” promotion.
At the conclusion of the awards presentation, General
Motors also made a special presentation to Steve Marlow, long-time owner
of the Idaho Auto Auction, who recently announced his retirement and sale
of the auction to the Brasher family. Dan Kennedy presented Marlow with a
framed photo of a classic 1942 Oldsmobile Cutlass signed by GM and GMAC
remarketing staffs, thanking him for his performance, service and
friendship. The Idaho Auto Auction has hosted a GM Sponsored Auction since
1996. Over the past 11 years,
the auction has been frequently recognized as a top performer for GM,
earning the GM Auction of the Year Award in 2004. In 1999 the auction pioneered Internet sales for GM using the
OnLine Ringman system.
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