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Indiana Auto Auction Celebrates 43 Years
Marking its 43rd
year as an independent auto auction, Indiana Auto Auction celebrated Las Vegas-style on Thursday, April 17 with a 1,000-unit
sale, capped by prize drawings for cash and prizes.
Kelly
Bergman, auction marketing manager, reports that the anniversary
sale showcased special consignments from a number of fleet,
lease and repo companies, including Avis, Hertz, Donlen Corporation,
VRS, Emkay, Enterprise and RSA. The event also included more
than 70 vehicles from Norfolk & Southern, and a 45-unit RV
Sale.
Marking
the occasion with a "Casino Royale" theme, Indiana Auto
Auction held a number of drawings for cash and prizes at the
anniversary sale.
"We
started the day with our 'Lucky 7's' early-bird drawing," said
Bergman. "The winner of that drawing rolled the dice to win
either a set of professional-style poker c hips
or cash. It's a promotion we've been running since March as a
warm-up to our anniversary sale activities, and it has been great
fun to watch the dealers roll for the 'win', which was as much as
$250!"
At
the conclusion of the Anniversary Sale, buyers and sellers gathered for the grand prize drawings. Bergman
reported that buyers of
special consignments participated in drawings for several Sirius
satellite radios and broadcast subscriptions. Two dealers will have
the opportunity to try their chances at the gaming tables in Nevada
as winners of the drawings for two trips to Las Vegas. One winner
was chosen from among the top ten buyers and sellers from March
through the anniversary sale; all buyers and sellers participating
in the anniversary sale qualified for the
second trip drawing. The grand finale was the "Big
Money" progressive drawing for a guaranteed $30,000.
Indiana
Auto Auction has been a family-owned and operated auction since its
founding in 1965. It was purchased in September of last year by the
Stanley Autenrieth Auction Group and has since undergone an
extensive remodeling process resulting in what many customers say is
the most comfortable and efficient facility in the region. With
eight lanes offering over 700 light duty vehicles and two lanes
offering nearly 125 heavy-duty vehicles, IAA has something to offer
every member of its diverse customer base of more than 3500.
Located
in Fort Wayne, Indiana Auto Auction is centrally located amid a
number of the country's largest automotive and truck markets,
including Detroit, Chicago, and Indianapolis. IAA is located next to
the main interstate highways that connect these cities, making Fort
Wayne an excellent transportation hub. Fort Wayne's 300,000 plus
population also helps to increase the buying strength at the
auction.
Indiana
Auto Auction offers a complete range of remarketing services
including reconditioning, inspections, transportation, inventory
financing, and wholesale automotive, salvage, specialty, and
Internet auctions. The auction also has a Heavy Duty Truck
Department with separate Sales for Trucks & Equipment. Indiana
Auto Auction remarkets vehicles for wholesale consignors including
dealers, rental car companies, banks, finance and leasing
institutions. The auction's main customer base draws from Indiana,
Michigan, Ohio, Kentucky, Tennessee and Illinois. The auction
operates the Auction Pipeline technology platform and uses the
AutoIMS inventory management system.
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