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How
Well Do You Know the ServNet Owners?
How
well do you know the ServNet auction owners?
Most of them cut their teeth on the business when they were old
enough to push brooms or polish the hoods of the cars on the auction lot.
You’ve talked with them at industry events; you may even have visited
their facilities, met members of the auction staff, or sat in their
offices for face-to-face visits. But
do you know which owner is also a race car driver? A rock star? A big-game
hunter?
The
answers to these burning questions and more can be found on
ServNet’s website: www.servnetauctions.com,
and are an outgrowth of ServNet’s “Meet
the Owners” campaign which was begun in 2008.
Last year, ServNet held four “Meet
the Owners” functions as part of ServNet’s 20th
anniversary events, where national remarketers met directly with the
ServNet owners in
Dallas,
Detroit,
Chicago
and Newport Beach. This year, auction
customers will get to know even more about these successful,
remarkable people as they share little known facts about themselves
in a series of national ads and supporting pages on ServNet’s
website.
“This
year’s ‘Know
the Owners’ campaign is a logical next step following last
year’s ‘Meet
the Owners’ sessions,” explains ServNet President Keith
Lelux, who noted that the idea originated with John Brasher who
encouraged fellow auction owners to share their ‘behind the
scenes’ stories. “As our auction customers get to know these
extraordinary men and women, we think they will agree that their
energy, passion, and creativity – both at the auction and outside
the auction - make them outstanding business partners.”
Lelux
explained that the “Meet the Owners” sessions begun last year were designed to
forge stronger relationships and facilitate communication between
the ServNet owners and consignors. During each of the four sessions
held around the country, ServNet Auction owners shared their
personal auto auction stories and histories.
Said
Dave Nagy of Emkay Leasing at the
Chicago
meeting in June, "It was very interesting to hear how these
entrepreneurs got into the auto auction business and how their
operations developed, sometimes from generation to generation."
Added
Darrin Aiken of Wheels, Inc. "You really felt the passions and
commitment these auction owners have for their businesses and how
seriously they take the stewarding of our companies' vehicle
assets.”
“With
this new twist to our “Meet the Owners” program, our remarketing partners will
develop a whole new appreciation for the ServNet owners,” said
Lelux. “You can’t help but admire someone who has personally
auctioned hundreds of thousands of cars, and who can resist doing
business with someone who has defended himself against a charging
hippopotamus?”
To
learn more, go to www.servnetauctions.com,
and follow the link beneath the bouncing question mark.
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