the Season in South Louisiana
holidays create a lot of buzz throughout the world pertaining to a
Jolly fellow who wears a red suit. But at At Louisiana's 1st Choice
Auto Auction, the holiday festivities revolve around fictional money
affectionately known as John Dough
Dough is an invented currency
that can be earned by dealers throughout the year at Louisiana's 1st
Choice Auto Auction. Its name is derived from managing partner John
Poteet. He and his wife Georgianne wanted to create a program that
would bring something new and innovative to the lanes to promote
consistency in patron attendance. The dollars can be cashed in twice
a year, during what has become two of the auction's premier
events: the Anniversary Sale in May and John Dough
Christmas in December.
of the gifts available to purchase with John Dough at
1st Choice Auto Auction.
John Dough gift auctions create an immense amount of holiday cheer.
Prizes for these events range from Apple Watches to X-series Drones.
Past prizes have even included jet skis, ATVs, exotic vacation
packages, Superbowl tickets and race car driving experiences.
Dollars are earned by dealers through a plethora of promotions,
which consist of, but are not limited to, buying and selling in
specific lanes, wearing a specific color to promote a charity, or
donating money to one of the many charitable organizations supported
by the auction.
Dough has become an integral part of our culture, and dealers
are excited about earning and spending it," says marketing
manager Jacob Warren, "Since its inception, the program has
provided us with a new way to engage our clients and reward them for
choosing to do business with us."
Dough a brings energy to the auction lanes and creates a
new kind of holiday buzz. A variety of items are
available during this year's John Dough Christmas
currency has proven to be an effective way to bring energy to the
auction lanes and create a new kind of holiday buzz. Louisiana's 1st
Choice Auto Auction invites you to come indulge in their John Dough
events and see firsthand how consistency pays off. Sales are every
Tuesday at 8:45 am and there are plenty of ways to earn that
valuable Dough each week.
owned and operated, Louisiana's 1st Choice Auto Auction is located
in Hammond, Louisiana. Led by managing partner, John Poteet, the
team of auction professionals serve the entire Gulf Coast Region and
a national online buying base. Dealers gather every Tuesday at
8:45am in six lanes and online to bid on a consignment of over 700
vehicles, including vehicles from ARI, Consumer Portfolio Services,
United Auto Credit Corporation, PAR North America, Hancock Bank,
Crescent Bank, First Investors Financial Services, Prestige
Financial, and a wide variety of dealer trades. Auction inventory is
included on Edge Pipeline, where customers may view detailed
condition reports, market report information and participate in
online sales. The auction is also an OVE Signature Auction with a
dedicated online sales team.
1st Choice Auto Auction is a member of the National Auto Auction
Association, Independent Auction Group, and ServNet. The company is
represented by TPC Management.
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