Lelux Assumes Duties as ServNet President

Keith Lelux, managing partner/owner of the Charleston Auto Auction, will serve as President of ServNet’s board of directors through 2009.  Lelux was elected to the board as vice president at ServNet’s annual owners’ meeting held last July, but assumed duties as president when Dave Zabel resigned his post upon the sale of his auctions to the Adesa Corporation.  Lelux will be assisted by Jeff Brasher (Brasher’s Reno Auto Auction) who will serve as vice president, and Bruce Beam (DAA OKC) serving as secretary/treasurer. 

Serving on the Board of Directors for the two- year term are John Brasher (Brasher’s West Coast Auto Auctions) and John Luce (Flint Auto Auction). Bob McConkey (DAA Northwest) is chairman.

Lelux steps into his presidential role as the ServNet group prepares to celebrate its 20th anniversary year with an aggressive long-term growth and development plan that includes the appointment of Pierre Pons of TPC Management as ServNet’s chief executive officer.

“As ServNet moves forward, it’s vital that the decisions we make provide value to all member auctions across the board,” said Lelux.  “TPC Management was brought on board to ensure value for every member of ServNet.  With Pierre and his team, we have professional, experienced staff, which will facilitate our giving our customers what they want most:  better communication, more joint marketing initiatives and standardization of services.”

Lelux explained that his goals for ServNet for the next two years are the outgrowth of a client activity and advisory meeting held last summer in Coeur D’Alene, Idaho.  “As a result of our discussions with those customers who met with us last summer, ServNet’s board of directors has worked hard to formulate a strategy that reflects our pledge to provide the very best in auction service to our customers. When our customers speak, we listen, and we’re excited to roll-out our new organizational plan as we mark our 20th year as a group of what I believe are the finest auctions in the country.”

In addition to the organizational changes, Lelux indicated that he will focus on expanding the number of auctions participating in ServNet.  “Our goal is to expand ServNet’s national footprint, and we’re actively seeking involvement by auctions in areas where ServNet isn’t currently represented,” noted Lelux.  “We’ve developed a concise list of standards that all ServNet member auctions abide by, and we’re currently reviewing several membership applications. We expect to announce the addition of several new auctions in the coming months.”

Lelux has worked in the auction industry since 1995, when he went to work for Henry and Patty Stanley as general manager of ServNet’s Carolina Auto Auction.  In 1999, he joined with a group of Wall Street Investors to roll out the Canadian Auction Group, with the purchase of five auctions.  Over the next three years, he saw the group grow to13 auctions prior to its sale to Adesa Corporation in June of 2000.  Shortly thereafter, he partnered again with Henry and Patty Stanley to develop a Greenfield site in Charleston , South Carolina . Opened in the Fall of 2001, the Charleston Auto Auction has experienced tremendous growth, expanding its office building lot and auction lanes to accommodate its growing customer base and consignments.   Lelux noted that the auction is currently building two additional auction lanes, bringing the total to six by Spring 2008. 

In addition to overseeing his own rapidly growing business, Lelux has also been an active member of the National Auto Auction Association.  He has served on NAAA’s dealer affairs committee, independent auction committee and marketing committee, and in the Fall of 2008 will serve as President of NAAA’s Southern Zone. 

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