Rea Brothers' Mid-South and BSC America Auctions Become First Independents to Achieve Signature Provider Status with OVE.com

With an increasing number of independent auctions joining the OVE.com family, three ServNet auctions have taken the next step and earned "Signature Provider" status. Rea Brothers' Mid-South Auto Auction and two of BCS America's auctions, Bel Air Auto Auction and Tallahassee Auto Auction, have become the first independent auctions to complete the steps necessary to become OVE.com Signature Providers. 

The elective OVE.com Signature Provider program was developed in response to both dealer customer and national seller demand for a way to identify auctions that best support the online buying and selling experience. In order to display the Signature Provider seal, an auction must meet certain criteria and provide enhanced online customer benefits, including participation in OVE.com's National BuyBack Policy, transportation support, vehicle listing verification, designated "OVE sold" parking areas and 24-hour transactional support. Online staffing models at Signature Provider locations must also be consistent, and online employees must meet strict training requirements. 

"Rea Brothers and BSC America were among the very first independents to join with OVE.com, so it's only fitting that they should be the first two independents to become Signature Providers," said Mike Broe, Executive Vice President of Operations at Manheim. "These are two very successful independent auctions, and the reason they've achieved that success is because of their commitment to their customers, especially online." 

John Rea of Rea Brothers' said the Signature Provider designation is an additional seal of approval that will carry significant meaning for his customers. 

"Our customers want to do business with an auction that offers them the very best service, whether that's in-lane or online, and our partnership with OVE.com has allowed us to deliver in ways we couldn't previously," Rea said. "The Signature Provider status is just further validation that we're doing everything possible to help our dealer customers gain access to the widest selection of inventory, and to help our sellers access the most buyers for their vehicles." 

Ray Nichols, chairman of BSC America, said that partnering with OVE.com has strengthened existing customer relationships, and brought additional business and revenue opportunities to his Bel Air and Tallahassee auctions. "The great thing about the relationship with OVE.com is that it allows us to expand our business well beyond the auction gates - dealers can sell cars right off their lots if they need to, giving us an 'in' into deals that we may have missed previously," said Nichols. "OVE.com also brings a national, even international, buying base to the table, satisfies consignors' demands for a complete remarketing solution, and requires no significant monetary investment on the part of the independent auction. It's a great addition to our business."

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