Brasher's Salt Lake Auction Named #1 for Ford Credit

SALT LAKE CITY , Utah – Ford Motor Company has named Brasher’s Salt Lake Auto Auction as its #1 open-sale auction in the country for 2007, and has presented the auction with its prestigious Golden Gavel Award.  The award designates Brasher’s Salt Lake Auto Auction as the top auction for its Ford Credit sale, based on dealer surveys, reconditioning, facility environment and administrative services.  In addition, Brasher’s placed #1 in the Western Region in 2007 for Ford’s Closed Factory Sale.

  With the two top awards for 2007, Brasher’s Salt Lake has tallied a total of 13 honors from Ford since 1990.  In 2006, the Salt Lake Auction was ranked #1 for Ford Credit in the Western Region, and in 2004, the Salt Lake Auction ranked #1 in the region for both the open and closed factory sales for Ford.  The 2004 awards marked the first time that an auction won both distinctions in the same year.

 “We are thrilled to be Ford’s Golden Gavel winner for 2007,” said Rob Brasher, general manager of Brasher’s Salt Lake Auto Auction. “Being recognized as the best in the country for Ford Credit, and the top auction in our region for the Ford Factory sale, is an honor I share with every employee at our facility.  It’s their dedication and their willingness to go the extra mile that sets our auction apart from the rest, and it’s their hard work and consistent performance day in and day out that has put us at the top of Ford’s national and regional rankings.”

Ford officials congratulate Brasher's Salt Lake Auto Auction. Gathering for the 2007 Golden Gavel Award presentation were (from left to right) Bill Brooks, Scott Christenson, Jay Brasher, Linda Silverstein, Rob Brasher, Susan Kizoff and Michael Gutenkunst.

Officials from Ford Motor Company traveled to Salt Lake City for a special award presentation at the auction’s open and closed sales in early March. Congratulating the auction staff were Linda Silverstein, Ford’s Manager of Vehicle Remarketing, Susan Kizoff, Regional Manager for Ford Motor Company, and Mike Gutenkunst, Ford’s Regional Operations Manager, and Scott Christenson, Ford Area Manager.

 “Brasher’s Salt Lake Auto Auction has emerged as a premiere auction for Ford Motor Company, a leading performer for Ford, and one that offers the level of service that attracts Ford dealers from all over the West,” said Christenson.  “After two decades of service to Ford Motor Company, Brasher’s Salt Lake Auto Auction has an impressive 13 Auction Achievement Awards to its credit, an accomplishment that sets this auction apart from the rest. I appreciate the opportunity to work with an auction team that works so hard to perform so consistently at the top of its class!” 

Brasher’s Salt Lake Auto Auction features consignment from Ford Credit every Tuesday at 9:00 am, and holds a monthly Ford Factory Sale on scheduled Wednesdays at 10:00 am.  The auction is a member of ServNet and played a central role in founding the Auction Pipeline, where customers may view detailed condition reports, market report information and participate in online sales. 

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