Summer Promotional Sales Corner the Market
southern rock & roll to country and blues, from a taste of the
tropics to New Orleans-styled hospitality, from anniversary
celebrations to a grand opening gala, promotions at ServNet auctions are some of the
industry's biggest events, and those planned for the summer of
2017 promise to be grander than ever.
sales have a tremendous impact on the in the marketplace, and the
biggest promotional sales in the country are held at ServNet
Auctions," says Pierre Pons, ServNet's CEO. "ServNet
auctions are committed to making the vehicles crossing their auction
blocks available to the largest possible market, and promotional
sales are part of that effort. A look at the summer calendar shows
that the industry's most innovative and exciting events are set for
the months ahead."
summer promotion season will kick off at Greenville Auto Auction,
which holds its Dealer Appreciation Sale on June 8th. Nothing
highlights the auction's mission to serve more than this sale, notes
Billy Willis, auction general manager. "The VIP theme of our
Dealer Appreciate sale accentuates the auction's intention to treat
our customers with authenticity; build mutually beneficial
relationships with our dealers and offer the best personal customer
service from the lanes to the lot."
Auto Auction brings a tropical theme to auction day during its
Luau Sale running from June 14th through July 16th. The auction
introduces the promotion on June 14th with live music provided by a
steel drum band and free breakfast. During the month-long event, the
auction plans $35,000 in prizes, including weekly drawings and a
guaranteed $10,000 cash giveaway.
Line Auto Auction prepares for its largest event of the year on
Friday, June 16th, which will mark the auction's 36th Anniversary.
As tradition holds, all attending dealers will be treated to a
complimentary chicken barbecue lunch, and also be eligible for
$18,000 in prize money to be given away at sale end.
July 11th, Louisiana's 1st Choice Auto Auction will hold its
Lagniappe Sale, designed to reward its customers with the very best
in southern hospitality.
sale allows our customers to experience Lagniappe first-hand,
that something extra they only receive at Louisiana's 1st Choice
Auto Auction," explains John Poteet, LAFCAA's managing partner.
He notes that this year's Lagniappe sale will be followed by the
auction's Tailgate Sale August 22nd, when Super Bowl and NCAA
National Champion Devery Henderson will be on hand to sign
autographs and take pictures with customers.
Rockford Auto Auction will celebrate its 43rd Anniversary on
July 19th, providing celebratory t-shirts to dealers when they
arrive, offering food in the lanes, and giving away $15,000 in gifts
and prizes. Following a full day of the buying and selling the
region's best inventory of cars and trucks on six lanes, customers
will look forward to a huge power sports giveaway at the end of the
the West Coast, the industry's most innovative promotional event, DAA
Northwest's Rock and Roll Sale, takes place on July 19th and
20th. This year, Lynyrd Skynyrd will take the DAA stage for a
concert on the evening of July 19th.
host promotions every month, but the Rock & Roll Sale is
definitely our signature event," says Bob McConkey, president
of the McConkey Auction Group. "Each year, we put a lot of
thought into bringing in a headliner that will be a great fit with
our customers. Judging from the smiles on faces when we announced
this year's headliner, Lynyrd Skynyrd fits the bill." Along
with Lynyrd Skynyrd, more than 5,000 cars, trucks and bikes will be
featured during the 2017 Rock & Roll Sale.
main event on the August calendar is the Midwest's biggest auto auction
event, KCI Kansas City's Guitars and Cars event, set for
August 16th and 17th. This year, Breakthrough Artist of the Year
nominee Tyler Farr will perform live on the KCI stage belting hit
after hit like Whiskey in My Water, Redneck Crazy, A Guy Walks into
a Bar, and Better in Boots. "
lot of time, energy and consideration goes into the selecting the
headliner for this sale, and I think Tyler Farr will be a great
fit," states Doug Doll, KCI Kansas City co-owner.
"Everyone is excited for this year's event and I think we will
see our biggest Guitars and Cars Sale ever."
reports that more than 3,000 vehicles will be offered during the
two-day sale. Both days will include several in-lane promotions and
the event concludes with $20,000 dollars in post-sale drawings.
America will close out the summer by opening the doors of Bel Air
Auto Auction's all-new facility in Belcamp, Maryland. One
of the longest-running auto auctions in the country, Bel Air Auto
Auction celebrates its 70th year with a two-day grand opening gala
on Wednesday and Thursday, September 6th and 7th, welcoming
customers to its new 10-lane auction facility on a campus spanning
175 acres. The new facility also includes a 45,000 square foot
Vehicle Enhancement Center that includes a mechanical shop, body
shop, recon center and imaging center, and will house BSC America's
corporate offices as well as Bel Air Auto Auction's administrative
offices and regional staff.
ServNet Auction Group is a network of America's best strategically
located independently-owned wholesale auto auctions. Since 1988,
ServNet member auctions have been working together to provide a full
range of remarketing services to its customers, including the best
auctioneers, inspections, reconditioning, transportation assistance
and inventory financing. The ServNet Auction Group is managed by TPC
Management with headquarters in Franklin, TN.
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