At Greater Rockford Auto Auction, we aim to provide a customer service driven auction experience. This has been our focus every day since our founding in 1974. At GRAA, we provide a full range of remarketing services at our 35 acre facility, including six auction lanes, a state of the art reconditioning building, onsite mechanical services, inspections, transportation, simulcast, and in-house floorplan.

Founded by D.M. "Swede" Clark, a long time used and new car dealer and entrepreneur and now in its third generation of family ownership, GRAA has deep roots in the automotive industry. Originally a two lane sale, we moved to our current facility in 1993. Over that time, we have continuously upgraded our technology and facilities to adapt to the ever changing market. This continues today with a new reconditioning facility opening in 2015. Underlying all of these improvements is a deep commitment to serve our customers' needs by providing them with a 360 degree auction experience.

Our convenient location at the center of the Chicago, Milwaukee, Madison and Quad Cities markets allows easy access to a deep and diverse pool of buyers and sellers. We are located at the junction of I-90 and I-39, only 40 minutes from O'Hare International Airport and five minutes from the Chicago Rockford International Airport.

5937 Sandy Hollow Road
Rockford, IL 61109
Phone (815) 874-7800
FAX (815) 874-1325


Sale Day: Wednesday