Chad Bailey, President of ServNet, has announced that All Valley Dealers Auto Auction (AVDAA) has joined the group of independent auctions.
“ServNet continues to expand its national footprint, and we are happy to announce the addition of All Valley Dealers Auto Auction to our roster of the country’s premier independent auctions,” said Bailey. “AVDAA commands an impressive sector of the market in the Southwest distinguished by a superior location in the heart of Los Angeles. We admire the Soghomonian family for their dedication to the business and devotion to their customers, and pleased to include them in the ServNet family.”
AVDAA is located in North Hollywood, California, the only auction in the center of the all-important Los Angeles market. Situated on 15 acres just 10 minutes from the Burbank airport, the auction includes four auction lanes with both in-lane and online selling, detail and reconditioning facilities, and full transportation services.
The auction runs two sales every week, on Tuesdays at 1:30 pm and Fridays at 9:30 am, with an average consignment of 800 units weekly. Featured consignors include CPS, Mechanics Bank and Exeter, along with the major franchise dealerships in the Los Angeles Basin.
Justin, Victor and Brandon Soghomonian, owners of All Valley Dealers Auto Auction, ServNet’s newest auction location.
AVDAA is owned and operated by the Soghomonian family, headed by Victor Soghomonian who built the auction in 1986. Joined by his sons — Justin who serves as Vice President, and Brandon who is the auction’s Online Director and Controller — Soghomonian has built a thriving operation that stands as a family legacy, backed by strong relationships and customer-focused service.
AVDAA’s growing customer base has resulted in many facility improvements in recent years. Continued growth has the Soghomonian family eyeing a move to an all-new 30-acre facility in 2024 just 15 minutes north of its current location.
“ServNet auctions are known for the strength of their leadership, the quality of their employees, and the superior services they offer,” said Justin Soghomonian. “It is an honor for us to carry the ServNet banner. We look forward to an exciting future for us and our customers as we expand our presence in this market and take our place in ServNet’s national network.”
AVDAA is one of two independent auctions to join ServNet in recent months. Prior to the addition of AVDAA, Great Lakes Auto Auction was added to the ServNet roster. Previously known as Wolfe’s South Bend Auto Auction, Great Lakes became part of the ServNet group when it was acquired by Ryan Clark and Chad Anderson who are long-time operators of Greater Rockford Auto Auction in Rockford Illinois.
The facility includes four auction lanes, a recently renovated building including additional recon space on fifteen acres. Complete auction services include full reconditioning, an on-site restaurant. The auction is located at 25784 State Road 2 in South Bend, Indiana.
“I join with all the ServNet owners in welcoming All Valley Dealers Auto Auction and Great Lakes Auto Auction as our newest auction members,” said Bailey. “Both auctions have established reputations for their dedication to their customers, high standards of service and commitment to the industry. The addition of these two strong auctions further strengthens ServNet’s position in the marketplace and brings the benefits of ServNet’s network to more customers in all parts of the country.”