ServNet's Mega-Sales Add Sizzle to Summer and Fire Up Fall Market
The summer of 2018 saw the return of the industry's most notable mega-sales hosted at ServNet auctions and made a lasting impression on the market, reports ServNet's President Eric Autenrieth. The excitement and activity continues into the fall, as ServNet auctions bring customers together for special events marking special seasonal events, anniversary sales and celebrations of autumn's bounty. Throughout the summer and into the fall, ServNet auctions are building consignments from dealers and national remarketers, positioning their inventory to take advantage of the biggest auction events in the country.
DAA Northwest's iconic Rock & Roll Sale smashed all records in July with 5,047 consigned units, 3,612 sold and an average sale price of $18,750. With gross sales at $67mm and 1,750 dealers in attendance, business in the lanes was brisk. Employees from DAA Seattle and KCI Kansas City assisted DAA Northwest's staff with condition report writing, block clerking, ringing in the lanes and checking in guests, and all joined together with customers and industry leaders from all over the country to enjoy a concert by classic rock legend John Fogerty.
Another of the country's major promotional events followed in August, when KCI Kansas City welcomed customers to its Guitars and Cars sale on August 15th and 16th. Performing in concert was Big and Rich, which performed an over-the-top live show following KCI's corporate sale on Wednesday evening. The action continued Thursday morning with thousands of cars, exciting in-lane promotions and $20,000 in post-sale prizes. The two-day event was attended by 1,280 dealers who purchased 2,080 of the 2,555 vehicles consigned.
Carolina Auto Auction leads off the Fall season with one of its largest promotions of the year: the 2nd annual Caropoly event running from September 12th through October 17th. The auction expects more than 600 dealers to attend weekly sales throughout the promotional period, all hoping that the Caropoly cards they receive with each vehicle purchase helps them win their share of $40,000 in cash and prizes.
Customers will gather at Houston Auto Auction on September 18th for another fan favorite: the Texas Tailgate Sale. An annual event that brings in buyers and sellers from all over the Lone Star State, this year's Texas Tailgate sale features consignment topping 400 vehicles, featuring ARI, Stream, Security First Credit Union, Fleet Lease Disposal, Element, and Flexco. Customers will start the day enjoying ribeye steaks hot off the grill, and will gather at the end of the sale for prize drawings that include pellet and charcoal grills, a portable tailgate speaker, a beer pong table set and a 44' 5K HD TV.
Ghouls and goblins make their appearance at two ServNet auctions as Halloween nears. On October 17th Greater Rockford Auto Auction hosts the GRAA Spooktacular, with more than 1,000 vehicles in the lane and customers vying for $11,000 in cash and prizes. On October 25th, Indiana Auto Auction concludes a 6-week Halloween-themed event with its Scary Big $25,000 Absolute Cash Spooktacular when customers enjoy a free breakfast and seven candy-filled lanes of scary fun as employees dress up to add to the spirit of the festivities. At the end of the sale, six names will be drawn from among all dealers buying during the promotional period: one will walk away with $20,000 in cash, while the other five will win $1,000.
Celebrating the bounty of the season is one of the longest-running promotions in the industry: BSC America's Bel Air Auto Auction's 45th Annual Harvest Sale. Bel Air Auto Auction welcomes dealers from the Eastern Seaboard and beyond to the annual event, the second to be hosted at the auction's all-new facility which opened just last year. Always a dealer favorite, customers father to bid on a consignment of more than 2500 cars, trucks and SUVs and to take part in prize drawings in every lane, and enjoying pumpkin and apple pies and cider. It's a day of high excitement as a special consignment of motorcycles, hot rods and classic cars is offered for sale.
Three ServNet auctions will also add spice to the fall market with anniversary celebrations. Greenville Auto Auction starts off the festivities on September 20th with its 8th Anniversary Sale. Observing the increasing numbers of dealers flooding the lanes since the Stalling family purchased the auction in 2010, the auction will give away up to $8,000 after randomly selecting three dealers to search for cash in the auction's "Shark Tank".
Dealers Auto Auction of Oklahoma City (DAA/OKC) follows up on October 25th with its 30-year Anniversary Celebration, recording the sale of 1.55 million vehicles totaling more than $15 billion since opening its doors in 1988. The auction expects more than 1,300 vehicles at its Anniversary Sale, and plans to give away $70,00 in cash and prizes, including a 2002 SS Chevy 35th Anniversary Camaro.
Capping the fall season is a two-day event in November at KCI Kansas City, celebrating its 40th Anniversary with 2,000 vehicles and thousands in prizes. Marking four decades of service to the remarketing industry, KCI Kansas City will run 1,000 corporate vehicles on Wednesday, November 7th at noon, and will follow on Thursday November 8th at 9 am with 1,000 corporate and dealer units.
"Promotions at ServNet auctions have a tremendous impact on the marketplace," says Autenrieth. "The variety, quality and creativity of these events are remarkable. They bring customers together from all parts of the country for good times and prime opportunities for buying and selling in the auction lanes."