ServNet auctions are known for holding the industry's biggest and most inventive promotions, and this summer's auction calendar is full of blockbuster events, ranging from patriotic tributes and anniversary commemorations to summer celebrations and high energy rock concerts, reports ServNet's President Eric Autenrieth.
"High-impact promotional sales are part of a long-held tradition at ServNet auctions across the country," says Autenrieth. "These events bring a level of excitement and participation to the auction that is unmatched in the remarketing world. A look at this summer's calendar shows that the industry's most innovative and exciting events are happening at ServNet auctions."
The summer promotion season kicked off in early June with a month-long Americana Extravaganza at sister facilities Carolina and Indiana Auto Auctions, with prizes ranging from antique Coke machines and gas pumps, to vintage neon signs and sky-blazing fireworks.
Following suit with Cars & Stars sales of their own were Clark County Auto Auction on June 26th and Akron Auto Auction on July 2nd, where dealers participated in a Fast Pitch and Strike Zone Challenge in hopes of winning tickets to the MLB Allstar Game and Homerun Derby. Greenville Auto Auction served up all-American hotdogs for every dealer attending its Red, White and Blue Sale on July 3rd. Corpus Christi Auto Auction is set for its best-of-America celebration on July 26th, when dealers will bid on a lane-busting consignment and enjoy the world's largest commercially available pizza--an 8-footer provided by a mobile wood-fired pizza oven.
Other auctions commemorate major anniversaries at special celebrations during the summer months. FastLane Auto Exchange started the season early with its 41st Anniversary Sale on May 22, with more than 1000 units running in seven lanes, live music, and a catered meal that include mouth-watering barbecue and Mediterranean food. Auto Auction of New England marked 24 years at a special sale on June 6th, while BSC America's Tallahassee Auto Auction celebrated 35 years on June 21st, with a sale that included consignment of more than 500 vehicles and $10,000 in food, prizes and giveaways. State Line Auto Auction will observe its 38th year on July 14th. Greater Rockford Auto Auction plans its largest sale of the year, the GRAA'Lapalooza 45th Anniversary Sale on July 16th and 17th, with over 1,200 vehicles running through the lanes and $20,000 in giveaways. Akron Auto Auction marks its 46th anniversary at a special sale on August 13th, and Missouri Auto Auction celebrates 19 years on August 16th. Mid-State Auto Auction holds its 36th Anniversary Sale on August 16th, with $20,000 in cash and prizes.
Summer-themed promotions draw extra consignment and focused attention to other ServNet auctions in July. Mid-State Auto Auction urged its customers to join in for a great sale on July 12, when they had a chance to combine business with some relaxation on a beach, qualifying for 4-day resort vacation package giveaways. DAA Seattle held its annual Seafair Sale on July 12. Louisiana's 1st Choice Auto Auction celebrates its legendary Lagniappe Summer event on July 16th with 800 vehicles, a float-your-way-through summer promotion, and beach-themed prize drawings.
State Line Auto Auction plans two major events for the summer months: its Summer Sizzler Sale on July 19th, with Yeti cooler giveaways in addition to the auction's weekly $2019 end-of sale drawing; and its Dealer Appreciation & Corn Roast Sale on August 16th.
The biggest event of the summer takes place in Spokane, Washington on July 24th and 25th: DAA Northwest's Rock & Roll Sale. Now in its 24th consecutive year, the Rock & Roll Sale is the industry's premiere event, which this year will see 5,000 cars, trucks and motorcycles in the auction lanes, and and an evening concert and party featuring Michael McDonald, former Doobie Brothers front man, Steely Dan collaborator, and recipient of five Grammy Awards, McDonald will perform hits including I Keep Forgettin,' Minute by Minute and What a Fool Believes on the DAA Stage.
Another of the country's major promotional events follows in August when KCI Kansas City welcomes customers to its Guitars & Cars event on August 14th and 15th, with more than 3,000 vehicles expected in the lanes. Appearing in concert this year is Old Dominion. The group recently won its second consecutive "Group of the Year" award at the 54th ACM Awards ceremony and is well known for blending old-fashioned country charm with rock and roll grit. DAA Northwest and KCI Kansas City's signature events are known for their increased consignment volumes, buyer attendance and high-energy music festival vibe. As McConkey Auction Group (MAG) president and CEO Bob McConkey puts it, those attending need to "Get ready for more fun than you've ever had at work!"
Sister facilities Indiana Auto Auction and Carolina Auto Auction follow up in August with another American favorite: a Hog Roast and Sale. Both auctions will give away t-shirts and a new grill every week in August, culminating in a mouth-watering pig-pickin' breakfast in the lanes the last week in August. Both locations expect large consignments at these events, with 700+ units at Indiana Auto Auction and at least 1100 weekly at Carolina Auto Auction.
As the summer winds to a close, Louisiana's 1st Choice Auto Auction has planned one of its major promotions for August 20th, the annual Tailgate Sale, which sends waves of excitement through the region as dealers prepare to cheer their favorite team during the football season. Every year the auction hosts a gridiron favorite at its Tailgate Sale. This year, former New Orleans Saints Wide Receiver, Robert Meachem, will be the auction's special guest. Also looking forward to the fall and football season are the customers and staff at Fastlane Auto Exchange, which has planned its 3rd annual Tailgate and Corn Roast Sale on August 21. The auction expects more than 1100 vehicles in the lane, and will treat its customers to live music, all the corn they can eat, $5,000 in cash drawings and a chance to win tickets to the Michigan vs. Michigan State football game or the Big Ten Championship.
"Summer promotions at ServNet auctions have for years defined the season," says Autenrieth. "The variety, quality and creativity of these events are remarkable, and they have a tremendous impact on the marketplace. They bring customers together from all parts of the country for good times and prime opportunities for buying and selling in the auction lanes."
The ServNet Auction Group is a network of America's best strategically located independently-owned wholesale auto auctions. Since 1988, ServNet member auctions have been working together to provide a full range of remarketing services to its customers, including the best auctioneers, inspections, reconditioning, transportation assistance and inventory financing. The ServNet Auction Group is managed by TPC Management with headquarters in Franklin, TN.